(Reuters) - Burger King Worldwide Inc, known for its "Whopper" hamburgers, has introduced lower-fat french fries as consumer groups and nutrition experts in the United States increase pressure on the food industry to offer healthier alternatives.
The Miami-based hamburger chain late on Monday said its new "Satisfries" contain 40 percent less fat and 30 percent fewer calories than those sold by archrival McDonald's Corp, which is widely considered to have the fast-food industry's most popular french fries.
To that end, Burger King will sell its new fries for a premium, at a suggested price of $1.89 for a small portion versus $1.59 for its existing fries. A small serving of the new Satisfries has 270 calories and 11 grams of fat, while the older Burger King fries have 340 calories and 15 grams of fat.
Boom, obesity crisis averted. BK just saved America. Your move McDonald's.
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